A lone wolf, “disturbed,” a unique character – these are some of the favorite stereotypes people use to describe active shooters. How public offenders are depicted, what their relationships are to the victims, what caused the escalation, and where it took place are often laced with misconceptions. In reality, there is no single archetype for
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Why You Need A Crisis Communication Plan
A Crisis Communication Plan is a document that outlines how a company will communicate with the public during a crisis. It is important for team members to be familiar with it, so they know what to do in the event of a crisis. With the rise of social media, news travels fast – and that
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